ActiveWin secures first European Apple ‘Search Ads Certification’

first_img Betfred secures British Masters title extension July 27, 2020 Submit Betfred debuts new rockabilly TV campaign promoting ‘Nifty Fifty’ live draws July 31, 2020 Share Related Articles Warren JacobsActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification.The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc.“Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve rankings to consumers who wish to discover relevant apps on the App Store for iPhone and iPad. It is estimated that the number of global app downloads last year reached over 175 billion, making Search Ads increasingly crucial to brands who invest heavily in app creation.” ActiveWin details in its corporate update.Launched in 2013 by industry marketing veteran Warren Jacobs, ActiveWin has acted as Betfred’s digital marketing lead for player acquisition, affiliates, lead generation and media buying services.The success of Activewin has seen Warren Jacobs act as a trusted digital and technology advisor to Betfred founder Fred Done, advising the industry mogul on enterprise investments, new media strategies and product development.Aside from Betfred and ActiveWin, the duo brokered deals with gambling tech firms including Nektan, Betable and Clicktech, as well as investing in online betting sites Kerching Casino and Bucky Bingo, and tech development leader Degree53.Fred Done – BetfredWarren Jacobs commented on the Apple ASA certification: ‘I am immensely proud of our team for receiving this certification. I think it speaks volumes about our reputation for online marketing to be one of only a few firms in Europe to be invited by Apple to receive this training. We were the first marketers to appear on this channel, so we see the value of Apple Search Ads. Our team will continue to be ground-breakers in the digital media landscape. I would like to thank Apple for this prestigious opportunity.’Supporting ActiveWin’s progress, Fred Done added: ‘I saw something extraordinary in ActiveWin five years ago, and I knew I was backing a winner with Warren. But even I didn’t expect to see the phenomenal growth of this talented young group. There are over 160 people now, and I really enjoy working closely with the whole team because they bring so much energy and passion every day to what they do.’ StumbleUpon Share Betfred supports Stroke Association with £32,000 donation July 29, 2020last_img read more

Irish Finance Minister disregards lottery betting worries

first_img Claims that lottery betting could be a detriment to the Irish national lottery have been dismissed by the Irish Minister for Finance, Paschal Donohoe, who cited a lack of evidence.Speaking in response to a Parliamentary question, Donohoe stated that he does not believe that there is “any evidence of a significant impact on the national lottery arising from online lottery betting at present.”He pointed out that national lottery contributions to charitable causes had “not yet been materially affected by other developments” with regards to both online and electronic lotteries, adding that the tax contributed by the national lottery “attests to that.”Chairperson of the European Lotto Betting Association (eLBA), Elisa Field, publicly welcomed the comments made by donohoe, and addressed that the view will be reflected during the upcoming report issued by the Irish Lottery Regulator on lottery betting.Field commented: “As we have said for some time, the evidence clearly shows that lottery betting does not impact the national lottery; we are pleased the Minister has recognised this.”The eLBA has pointed out that its members wish to work alongside regulators and government bodies to provide education surrounding this form of gaming, in addition to facilitating a proportionate regulatory environment. Share Share Camelot aims for ‘Big September’ supporting a high street recovery August 26, 2020 Submit National Lottery Community Fund issues £14m in Climate Action grants August 24, 2020 UKGC launches fourth National Lottery licence competition August 28, 2020 Related Articles StumbleUponlast_img read more

Travelbag Team Championship winners book trip to Florida

first_img Tags: Team Challenge, Travelbag Image copyright Leaderboard Photography Sixteen golfers booked themselves a trip to Florida today at the final of the Travelbag Team Championship, the opening event of England Golf Week at Frilford Heath Golf Club, Oxfordshire.Leading the way was a quartet from Cheshire, who scored an extraordinary 97 points on the Blue course, while four from Surrey were hard on their tails with 96. Travelling with them will be golfers from Gloucestershire and Yorkshire.The finalists came through England Golf regional qualifiers and from Travelbag events for clients and the top two teams in each section are now heading to Florida.They’ve qualified for the Travelbag Invitational at the Rosen Shingle Creek Resort from November 17-22.Overall winners on 97 points were Joe Lauder, Dave Lea and John Newton from High Legh Park Golf Club near Knutsford, who teamed up with Tom Hollingworth from Prestbury Golf Club, near Macclesfield.Winners of the England Golf section were Pyrford Golf Club in Surrey, represented by club captain Peter Smart, club champions John Hennessy and Jacqui Smiter-Green, and six-handicapper Rob Pountney.Joining them in Florida will be the two teams of runners-up. Scoring 91 points were Glynn Andrews, Karen Andrews and Stuart Nice, of Waterton Park Golf Club, with John Robinson of Low Laithes Golf Club, near Wakefeld. On 89 points were Neil Duffy, Larry Duffy, Ashley Chandler and Brett Gardner from Gloucester Golf Club.The Cheshire winners are a great advert for their coach, Matt Dixon of High Legh Park. They all have lessons with him and over the last year John has dropped his handicap 21 to 14, Dave has come down from 26 to 14 and Joe, who packed six hours of lessons into the last 10 days, has come down from eight to four over the past six or seven months. Tom, meanwhile, is a three-handicapper and planning to start his PGA training in the autumn.Their plan today was simple. Tom, who is known for his consistency, was to provide the base score and the others were to chip in whenever they could. It worked, Tom was round in level par and the others all played their part.Meanwhile the group from Pyrford were stunned by their play. “It’s unbelievable,” said Hennessy who plays off three and was three-under par gross today, helped by five birdies, four of them consecutive. “I’m super-shocked. I think it was amazing we got that score, it was phenomenal,” added Pountney.The prospect of a trip to Florida was a great incentive and Jacqui commented: “I’m astounded and shocked and exhilarated.”Peter remarked: “It was just one of those days when all the putts dropped, the chips went in from off the green and we all contributed.” He and John are no strangers to golfing travels, they’ve previously won trips to Morocco, Dubai and Portugal.The Travelbag Team Championship final was the first event of this year’s England Golf Week. It’s a five-day festival of handicap golf with a host of finals of team and individual event.center_img 13 Aug 2018 Travelbag Team Championship winners book trip to Florida last_img read more