ActiveWin secures first European Apple ‘Search Ads Certification’

first_img Betfred secures British Masters title extension July 27, 2020 Submit Betfred debuts new rockabilly TV campaign promoting ‘Nifty Fifty’ live draws July 31, 2020 Share Related Articles Warren JacobsActiveWin, the digital marketing division of UK bookmaker Betfred has confirmed that it has been accredited with an ‘Apple Search Ads – ASA’ certification.The digital marketing strategist becomes one of two European agencies to receive the accreditation from tech giant Apple Inc.“Similar to Google, Apple Search Ads marketing incorporates keywords in app titles, descriptions and metadata to improve rankings to consumers who wish to discover relevant apps on the App Store for iPhone and iPad. It is estimated that the number of global app downloads last year reached over 175 billion, making Search Ads increasingly crucial to brands who invest heavily in app creation.” ActiveWin details in its corporate update.Launched in 2013 by industry marketing veteran Warren Jacobs, ActiveWin has acted as Betfred’s digital marketing lead for player acquisition, affiliates, lead generation and media buying services.The success of Activewin has seen Warren Jacobs act as a trusted digital and technology advisor to Betfred founder Fred Done, advising the industry mogul on enterprise investments, new media strategies and product development.Aside from Betfred and ActiveWin, the duo brokered deals with gambling tech firms including Nektan, Betable and Clicktech, as well as investing in online betting sites Kerching Casino and Bucky Bingo, and tech development leader Degree53.Fred Done – BetfredWarren Jacobs commented on the Apple ASA certification: ‘I am immensely proud of our team for receiving this certification. I think it speaks volumes about our reputation for online marketing to be one of only a few firms in Europe to be invited by Apple to receive this training. We were the first marketers to appear on this channel, so we see the value of Apple Search Ads. Our team will continue to be ground-breakers in the digital media landscape. I would like to thank Apple for this prestigious opportunity.’Supporting ActiveWin’s progress, Fred Done added: ‘I saw something extraordinary in ActiveWin five years ago, and I knew I was backing a winner with Warren. But even I didn’t expect to see the phenomenal growth of this talented young group. There are over 160 people now, and I really enjoy working closely with the whole team because they bring so much energy and passion every day to what they do.’ StumbleUpon Share Betfred supports Stroke Association with £32,000 donation July 29, 2020last_img read more

GFA offers broadcast rights for Ghana Premier League matches to radio stations for free

first_imgThe Ghana Football Association (GFA) is offering radio broadcasting rights to all media houses in the country that wish to cover this season’s Ghana Premier League, for free.The GFA said in a statement that the rights to provide commentary on Ghana Premier League are available to all media houses without them having to pay any money in exchange, provided they accept and abide by certain conditions.These conditions including the promotion of the league and matches, and the playing of GFA’s ads on the stations.“For management purposes, the GFA has also decided that it will offer the rights to major media groups of companies based on the terms and conditions associated with the rights.“For all other radio stations not affiliated to the major media groups, the GFA will offer the same terms and conditions to them through the major media groups. The GFA therefore reiterates that the rights are available to every radio station in Ghana provided they accept the terms and conditions through the major media groups or the GFA.”The GFA added that it will publish a list of the radio stations that have the rights for the league once all discussions are complete and contracts have been signed.The return of the Ghana Premier League has been greeted with much fanfare across the country with the various centers being greatly patronised on matchdays.The GFA, which is already pushing its #BringBackTheLove social media campaign to encourage patronage of local football is hoping to capitalise on the increased interest in the league by pushing radio broadcasts as well.Offering the broadcast rights to the stations for free is a huge step in that direction as this will greatly boost the league’s publicity.last_img read more