Lastfm starts charging mobile users for streaming radio

first_imgIf you take advantage of Last.fm‘s streaming radio service on a mobile device or even on a product like the Logitech Squeezebox, bad news: starting soon, you’re going to have to start shelling out for screening.In a press release sent out today, Last.fm has announced mandatory paid subscription plans for all mobile and home entertainment devices that access its streaming radio service. This applies to anyone listening to Last.fm content on their Android or iOS device, or through a connected stereo system. If you only use Last.fm for scrobbling, music recommendations, social networking or the extensive user forums, though, you won’t be affected. Why the change? The company claims that it”s not practical” to continue to deliver ad supported radio experiences beyond the website and the desktop app. This is a rather interesting claim, since mobile devices like the iPhone can take advantage of geolocation data to target ads to mobile users more affectively. Why isn’t Last.fm leveraging this platform strength? Free service supported by location-targeted mobile ads have huge potential on smartphones? Absurd.Absurd it may be, but Last.fm seems committed to the change. Starting soon, if you want to listen to Last.fm on your mobile device, you’ll have to pay $3 per month for the privilege… unless you’re on a Windows Phone 7 device, that is. Due to an inked deal between Microsoft and Last.fm, WP7 users will get free service throughout 2011. It’s nice to see Windows Phone 7 users get a perk for a change, at least.Read more at Last.fmlast_img read more