Foodservice supplier Bidvest 3663 has created an online tool to help bakery customers choose the right products.The From the Bakery guide is an interactive tool, created following company research into customers’ buying habits. It revealed that bakery items can be confusing to purchase as the products span all eating occasions across the day parts as well as differing on cooking and preparation requirements.The guide can be found on the Bidvest 3663 website, with detailed information on more than 375 products including more than 30 pastry products such as Bridor chocolate twist. It recommends upselling these with coffee.Each listing features an image and icons to explain the cooking method, whether the product is Craft Guild of Chefs endorsed and whether it meets a special dietary need such as gluten-free.There are also dedicated gluten-free pages to help bakers meet the increasing demand for these products, particularly in light of the new Food Information Regulations coming in this December.Gemma Young, product marketing manager at Bidvest 3663, said: “Bakery is a key category for any foodservice provider as it touches all eating occasions throughout the day. We pride ourselves on our vast range, offering a number of options to suit different customer needs and price points.“The brochure includes a ‘something special’ section for each bakery sub-category, highlighting products that will help customers offer something different on their menus. There are also top tips and recipe ideas throughout the brochure to help inspire our customers, along with market stats to help them make informed product choices.”
Source: Kudos BlendsThe new machine at workThe grant, which is part-funded by the European Regional Development Fund and supported by the Marches Local Enterprise Partnership and Marches Growth Hub, is part of a £3million funding package which also includes the Marches Building Investment Grant.Programme manager Caroline Cattle said the grant programme, which launched earlier this year, could help companies across the Marches realise their domestic and international growth ambitions.“Companies across Herefordshire, Shropshire and Telford & Wrekin can all benefit from this programme and we would urge any business which meets the criteria to investigate how it can help them,” Cattle added.Grants of between £1,000 and £10,000 are available under the programme, which is open to small and medium-sized companies across the region. The grant can contribute to up to 50% of the equipment cost and primarily covers B2B companies.Items purchased must exceed £500 in value and have a life expectancy of three years. Eligible projects must lead to the creation of at least one part-time job within six months or the creation of a new product or service to be used by other businesses. Source: Kudos BlendsRichard Farrington, product specialist, and Yvette Taylor, bakery project manager, with the new machineIngredients supplier Kudos Blends has secured an £8,160 small equipment grant to help purchase a texture analyser.The analyser is an essential part of the company’s plans for further growth because it provides ‘sophisticated scientific results’ about the way its products work, said Yvette Taylor, bakery projects manager at Kudos Blends. It provides data about the consistency and texture of baked products.Kudos, which is based in Shropshire and specialises in leavening agents, added that this advancement in testing technology had already led to the recruitment of a new member of staff.“Our mission is to supply the global bakery industry with healthier leavening agents that deliver the superior quality bakers expect from Kudos Blends. The credibility of the data from the texture analyser will give us further evidence that our products deliver the health benefits and quality that potential customers are looking to achieve,” said Taylor.