NHS staffing campaign ignores retention issueOn 29 Feb 2000 in Personnel Today A national campaign to encourage staff back to the NHS has come under firefor failing to address the service’s retention problem.The recruitment drive, launched last February, has attracted 5,000 nursesand midwives. But although the Government is hailing the return-to-practicecampaign a success, practitioners believe that more should be done to keepstaff in the health service.Lew Swift, human resources director at Aintree Hospital Trust, questionedthe value of high-profile campaigns.”I have a long-held belief that when nurses want to come back they willcome back. They are not necessarily attracted by glitzy advertisingcampaigns,” he said.”You might as well fill a wheelbarrow full of fivers and wheel it roundthe back and tip it into the boiler. I would say this campaign has had amarginal effect.”Simon Williams of the Royal College of Nursing said, “We think it is anencouraging start to the programme, but it is not enough to attract nurses backto the profession, you have to keep them there. You need a highly valuedprofession with good opportunities.”A spokeswoman for the Department of Health claimed the results show the NHSis “turning the corner on nurse recruitment”.She said it had led to 2,600 nurses and midwives returning to the NHS with afurther 2,400 due to return after completing refresher training.Finding staff is said to be especially difficult in the South East, inparticular in Surrey and Hampshire, with many employers turning to overseasstaff to fill posts.Low pay, widespread changes to rota patterns, and training cuts are all saidto have contributed to a growing recruitment crisis in the NHS over the past 10years. By Helen Rowe Previous Article Next Article Related posts:No related photos. Comments are closed.