A fourth office for Alexanders

first_imgAlexanders has opened a fourth office at Ashby-de-la-Zouch. The new office has undergone an extensive refurbishment at 12 The Green, a conservation area in the centre of this historic market town and joins their existing branches in Market Bosworth, Loughborough and West Bridgford, strengthening the Alexanders network across the East Midlands and for the first time incorporating a fully managed lettings service.Tom Smith, Area Manager at Alexanders, said, “We have rapidly earned a reputation throughout Leicestershire, Warwickshire and Nottinghamshire as respected property professionals. Our ethos is to be honest, hard working, communicative, and to work with integrity for our clients. The addition of our new branch in Ashby-de-la-Zouch underlines our support for an extremely well thought of town with superb and quality housing stock in the area.Alexanders celebrated the grand opening of the new office with directors John and Jane Alexander. The Mayor of Ashby, Councillor Mike Ball was given the honour of cutting the ribbon to open the firm’s latest branch.John Alexander, Chairman said, “We are absolutely delighted to be in Ashby, a town I have fond memories of over many years. Further expansion is planned as we look forward to serving the people of Ashby with their property needs whether buying, selling, renting, or requiring survey or valuation work. Thank you to the Mayor Mike Ball for helping us with our opening.”Alesanders Alexanders new office Ashby-de-la-Zouch July 4, 2017The NegotiatorWhat’s your opinion? Cancel replyYou must be logged in to post a comment.Please note: This is a site for professional discussion. Comments will carry your full name and company.This site uses Akismet to reduce spam. Learn how your comment data is processed.Related articles Letting agent fined £11,500 over unlicenced rent-to-rent HMO3rd May 2021 BREAKING: Evictions paperwork must now include ‘breathing space’ scheme details30th April 2021 City dwellers most satisfied with where they live30th April 2021 Home » News » Agencies & People » A fourth office for Alexanders previous nextAgencies & PeopleA fourth office for AlexandersThe Negotiator4th July 20170528 Viewslast_img read more

HMS Diamond Returns Home

first_img HMS Diamond Returns Home On January 6 HMS Diamond left Portsmouth bound for the Gulf but in February the ship’s tasking changed.HMS Diamond proceeded to Limassol, Cyprus, where a handover with HMS Montrose was conducted. It was then that HMS Diamond became a part of Operation RECSYR (“REmoval of Chemical weapons from SYRia”).This operation marked the culmination of the diplomatic efforts to eliminate chemical weapons from the Syrian Regime and the adoption of United Nations Security Council Resolution 2118, which called for the expeditious destruction of the Syrian chemical weapons programme.HMS Diamond spent much of her time escorting Danish and Norwegian merchant vessels, tasked with transporting chemical substances from Syria, as they sat in international waters waiting for each pick-up of containers holding the chemical substances.HMS Diamond’s Command Team was kept busy hosting a number of high profile visitors keen to understand the nature of Operation RECSYR including Minister for the Armed Forces Mark Francois and Rear Admiral Frank Torjahn, Admiral of the Danish Fleet and Commander Task Force 420 who left holding HMS Diamond’s ship’s company in high esteem.A key milestone within the operation was achieved on June 23 when the final pick-up of chemical weapons from Syria took place. This meant that the next phase of the operation could begin – to escort the remaining merchant vessel, the MV Ark Futura, to Giaio Tauro, Italy, where she would hand over most of her cargo to the USNS Cape Ray for destruction.This was completed on Wednesday July 2. The remainder she is bringing to the UK later this month where that part scheduled for destruction in the UK commercial facilities will be offloaded.On July 2, just under six months from having sailed from home port, and a little over four months from assuming tasking on Operation RECSYR, HMS Diamond’s mission completed when the MV Ark Futura entered Italian territorial waters.[mappress]Press Release, July 14, 2014; Image: UK Navy Authorities View post tag: UK View post tag: Portsmouth View post tag: europe July 14, 2014 View post tag: HMS Diamond Back to overview,Home naval-today HMS Diamond Returns Home center_img View post tag: Navy View post tag: News by topic UK Navy’s HMS Diamond has returned home to Portsmouth Harbour after more than six months away on operations, taking part in the international task group providing force protection to merchant vessels transporting chemical weapons and substances – intended for use in manufacturing chemical weapons – out of Syria for destruction. View post tag: Naval View post tag: UK Navy View post tag: Returns Share this articlelast_img read more

Ronald Reagan CSG, ROK Navy Strengthen Ties

first_img Authorities Ronald Reagan CSG, ROK Navy Strengthen Ties October 26, 2015 View post tag: Exercise View post tag: ROK Navy View post tag: CSG View post tag: asia Share this article The Ronald Reagan Carrier Strike Group (CSG) is scheduled to conduct a series of exercises with the Republic of Korea (ROK) Navy Oct. 26-29 to strengthen maritime interoperability and tactics, techniques and procedures.The U.S. routinely conducts CSG operations in the waters around the Republic of Korea to exercise maritime maneuvers, strengthen the U.S.-ROK alliance, and improve regional security.Rear Adm. John Alexander, commander, Battle Force 7th Fleet, said:The U.S. and the Republic of Korea share one of the strongest alliances in the world.Our navies learn from each other, and we grow stronger as an alliance because of our routine exercises here in South Korea and the close relationship and ties that we forge from operating at sea together.The exercises will consist of a routine bilateral training, subject matter expert exchanges, anti-submarine and anti-surface warfare drills, communication drills, air defense exercises, counter-mine planning and distinguished visitor embarkations.[mappress mapid=”17268″]Image: US Navy View post tag: Ronald Reagan Back to overview,Home naval-today Ronald Reagan CSG, ROK Navy Strengthen Ties last_img read more

Commentary: Mueller’s Story Is A Far Scarier One Than Trump’s

first_imgCommentary: Mueller’s Story Is A Far Scarier One Than Trump’sJuly 28, 2019  By Michael Leppertmichaelleppert.com“The Mueller Report” turned out to be a thriller compared to Wednesday’s committee testimony. Only a few Americans have read the book. Not many more watched the live performance this week either.I usually prefer my horror stories on the big screen, not in paperback.I bought the Pulitzer Prize winning book, “To Kill A Mockingbird,” after I saw the play on Broadway last month. The play was nominated for nine Tony Awards, with Celia Keenan-Bolger winning for “Feature Actress.” I also loved the 1962 movie version which won three Oscars, including one for Gregory Peck as “Best Actor.”This story seems to win the big awards no matter what the medium. Of course, it’s not a horror story.The Mueller Report won’t win a Pulitzer Prize. And Robert Mueller’s performance on Wednesday won’t win an Oscar or a Tony Award either. No matter.The hearings on Capitol Hill on Wednesday changed absolutely none of the facts and conclusions written in the report. In fact, after having watched the entire Judicial and Intelligence Committee hearings, it was clear to me that no doubts were even raised by committee members about the report’s key findings.Russia did interfere with our election in 2016. The Trump campaign welcomed that interference. The interference was designed to help Trump win. The president then committed several acts to obstruct the Special Counsel’s ability to investigate the matter.Only a small popcorn was needed for that movie.The political structures in Washington are failing America right now. The president and many of his administration and campaign members were investigated during Mueller’s probe. Many committed crimes and have or are currently serving their post-conviction sentences. It looked like a criminal enterprise during the investigation, and continues to look like one today.The president never agreed to speak to investigators. Mueller never subpoenaed him and reported on Wednesday that his reasoning for not doing so was out of expedience. Mueller was less forthcoming on why he did not subpoena Donald Trump, Jr.America has grown numb to what has always been obvious about this saga. At no time during the last two and half years has our president led the effort to protect our elections from being manipulated by foreigners. He has resisted acknowledging that it even occurred. He now appears to be alone in that resistance, judging by public comments.  But the political fear of crossing him makes the Senate appear to agree with him, even though they won’t actually say that.Senate Majority Leader Mitch McConnell blocked votes on two election security bills on Wednesday, the same day of Mueller’s testimony. That is not because McConnell wants to appear to not care about the issue. It is because McConnell doesn’t want to cross Trump. And to Trump, a vote like that would imply the 2016 election was not legitimate, and therefore his presidency isn’t either.On Thursday, the Senate Intelligence Committee released its report detailing the extensive interference it uncovered through its own investigation. I expect McConnell to ignore this report.So, while many Republicans in Washington know what the obvious right things to do are, their fear of Trump paralyzes them.Democrats have the same fears.Should the House impeach Trump for acts established in Mueller’s report? Of course they should. Further hearings are not even necessary do so. The report itself should serve as the congressional version of this indictment.None of the witnesses from Trump’s team are willing to comply with a subpoena. So, what are Democrats waiting on?They are waiting for the decision to impeach to become easy. It won’t ever be easy for those in competitive districts.President Trump is not scared to do and say ridiculous things. Among the most ridiculous has been his avoidance of securing our elections. Since his inauguration, he has met with Vladimir Putin six times. He has spoken with him on the phone ten times. They have exchanged four letters.Trump did not speak with Mueller and his team once.The cases against Presidents Andrew Johnson, Bill Clinton, and even Richard Nixon pale in comparison to the one against Donald Trump. Impeaching Trump is a no brainer on the basis of fact and precedent.That the Senate won’t convict him is not an adequate excuse for the House to not impeach.Both parties and both chambers act scared of Trump’s political spook stories. Fear is no foundational principle by which to govern.And by the way, the Mueller spook story is a far scarier one. No matter what the medium.Footnote:Michael Leppert is a public and governmental affairs consultant in Indianapolis and writes his thoughts about politics, government and anything else that strikes him at MichaelLeppert.com.POSTED BY THE CITY-COUNTY OBSERVER WITHOUT OPINON, BIAS OR EDITING.Print Friendly, PDF & EmailFacebookTwitterCopy LinkEmailSharelast_img read more

Get Schwifty: The ‘Rick And Morty’ Soundtrack Will Be Released In The Fall

first_imgRick and Morty has become a cultural phenomenon. Back in October, the Adult Swim cartoon created by Justin Roiland and Dan Harmon became the number 1 TV comedy for millennials with an average 2.5 million viewers. The nihilistic show—which subverts traditional televisions shows given its bleak point of view and absurdist, psychedelia-tinged plots—has accrued a huge, dedicated following.Inevitably, Rick and Morty‘s massive cultural popularity has crossed over into the music world. Jemaine Clement of Flight of the Conchords voiced a sentient, singing fart on the show. Run The Jewels released a Rick and Morty-themed music video in March. The show’s now-synonymous eerie opening theme has been covered frequently, including by Broccoli Samurai and Pigeons Playing Ping Pong. Even high-profile producer Deadmau5 made waves when he spent $15,000 on a jug of McDonald’s Szechuan Sauce—a move inspired by an episode where Rick goes back in time to re-taste the limited-edition condiment.Today, the show’s many fans can rejoice because, in the fall, Rick & Morty will be releasing its first official soundtrack. Slated for an initial September 28th release via Sub Pop, the soundtrack is curated by the show’s composer Ryan Elder. Along with more well-known songs from the show, the soundtrack will also feature two brand-new tracks from singer-songwriter Chad VanGaalen and clipping, both of which were inspired by the dark cartoon comedy.The show’s soundtrack will be released in multiple formats including standard CD, colored-vinyl double LP, and through major streaming services. An additional deluxe vinyl edition, which will come in a box with an etched plexiglass window and LED lights and include a custom poster, patch, sticker, and bonus 7″ single featuring a mix of the “screaming sun” from the show’s season 2 finale,will be available on November 23rd. Hilariously, the soundtrack will also be released on cassette (they’re not dead yet!) on November 23rd along with the deluxe vinyl set.You can pre-order the forthcoming Rick & Morty soundtrack here. Check out a full tracklisting of the soundtrack below.Jemaine Clement – “Goodbye Moonmen” [Video: daniel alarcón]Rick and Morty Soundtrack Track Listing:Rick and Morty ThemeJerry’s RickThe Small Intestine SongThe Flu Hatin’ RapAfrican Dream PopLook On Down From The Bridge – Mazzy StarThe Rick DanceGoodbye MoonmenSummer and TinklesDo You Feel It – Chaos ChaosUnity Says GoodbyeGet Schwifty (C-131)Raised Up (C-131)Stab Him in the Throat – clipping.Help Me I’m Gonna DieLet Me OutMemories – Chaos ChaosStuttering Light – Chad VanGaalenAlien Jazz RapFor the Damaged Coda – Blonde RedheadFathers and DaughtersSeal My Fate – BellyTerryfold – Chaos ChaosTales from the CitadelRick and Morty Score MedleyHuman MusicView All Tracks[H/T Consequence of Sound]last_img read more

Family of four found dead in northeast Oklahoma home

first_imgSAND SPRINGS, Okla. (AP) — The Tulsa World reports that a couple and their two young children were found dead in a home Saturday in northeast Oklahoma in what police said appears to be a triple murder-suicide. Police Capt. Todd Enzbrenner says the mother of an adult male victim arrived at the home in a mobile home park about 2:30 p.m. and found her son, her grandchildren and the children’s mother dead. He says she had been expecting to babysit the children but had been unable to reach anyone on the phone to confirm the plan. Enzbrenner says he does not know if a weapon was found in the residence. He says the victims’ bodies were not found in one room but were “all over the house.”last_img

Dominion SCANA Deal Begs Question: What’s Next For Santee Cooper?

first_img FacebookTwitterLinkedInEmailPrint分享The Post and Courier:Dominion Energy delivered a blockbuster offer to buy SCANA Corp. on Wednesday in the wake of South Carolina’s failed nuclear project, pitching a $14.6 billion deal that would be among the largest in state history.The offer from the Virginia-based utility giant, which SCANA has accepted, vowed to deliver lower electric rates to South Carolina Electric & Gas customers and a partial refund of the costly and incomplete expansion of the V.C. Summer Nuclear Station.Richmond, Va.-[based] Dominion is believed to have beaten out three other large Southeastern utilities for SCANA— NextEra Energy of Florida, Southern Co. of Georgia and Duke Energy of North Carolina, which is already South Carolina’s largest power provider. Those three power companies…are central to negotiations for SCANA’s partner in the V.C Summer Nuclear Station project: the state-run electric utility Santee Cooper.[Shar Pourezza, a utility analyst at Guggenheim Securities] said it will be difficult to land a deal that secures the future of one power company and its customers without resolving the V.C. Summer issue for the other. The General Assembly would need to approve the sale of Santee Cooper, which is headquartered in Moncks Corner.The governor said he wants to protect the state’s 700,000 electric cooperative customers, mostly in rural areas, who get electricity through Santee Cooper.  “(The SCANA sale) doesn’t resolve the issue,” he said. “The only way to resolve this travesty is to sell Santee Cooper. There is more work to be done, but today, we are headed in the right direction.”More: https://www.postandcourier.com/business/dominion-offers-to-buy-scana-in-wake-of-s-c/article_c3f17458-f030-11e7-a058-334629fee3f2.html Dominion SCANA Deal Begs Question: What’s Next For Santee Cooper?last_img read more

Panamanian Air and Naval Service to Host CABSEC/SAMSEC 2017 Summits

first_imgBy Claudia Sánchez-Bustamante/Diálogo February 27, 2017 The Panamanian Air and Naval Service (SENAN, per its Spanish acronym) will host the Caribbean Basin Coastal Surveillance and Maritime Security Summit 2017 (CABSEC) and the South American Security Summit 2017 (SAMSEC), which will be held jointly from March 21st to 23rd in Panama City.Each edition of this event attracts hundreds of representatives from the security and defense establishment, as well as corporate manufacturers of defense and security equipment from across the hemisphere and around the world.SENAN and Panama will be at the center of a meeting that holds great importance for the region and where attendees will discuss topics such as the importance of regional interagency cooperation for solidifying regional security. To discuss this event and its importance for SENAN in its role as host in more detail, Diálogo met with Commissioner Belsio González, director of SENAN, in Panama on February 14th.Diálogo: Why is it important that the CABSEC/SAMSEC 2017 summit is held in Panama? And more specifically, what is the importance of SENAN serving as its co-host? Commissioner Belsio González, director of the Panamanian Air and Naval Service: For us as a nation and as an institution, the fact that we were chosen to host this is important because the security leaders of Central and South American nations will attend, and we will be able to exchange lessons learned, mainly in the fight against organized crime and drug trafficking.Being able to sit down and share stories about our successes, our failures, or the lessons learned over these years, as well as making ourselves known to the region, is of the utmost importance to us. Having the great honor of hosting CABSEC/SAMSEC 2017 is highly important to us. Diálogo: What are your expectations with respect to any achievements or the signing of any agreements during the summit? Commissioner González: Panama, in having a transoceanic canal and an economy that is highly service-based, is quite attractive to organized crime, which uses that service economy to move drugs back and forth by sea. As a nation, we have reached important agreements with Costa Rica, Colombia, Peru, and Chile; with practically all the countries with which we share this type of commerce.Diálogo: What are your main goals as director of SENAN? Commissioner González: This is a relatively new institution. It fell to us to create it basically from scratch. The institution arose from the merger between the Panamanian Navy and Air Force, and its purpose was to bolster the operational capabilities of those institutions. In merging them, we basically had to create a new organizational culture.We had naval officers, air officers, and even land component officers who were all chiefly committed to fighting drug trafficking, because of the responsibility that we have over our maritime areas and our airspace. Scarcely eight years have passed since we came together as an air and naval institution specifically dedicated to fighting organized crime, drug trafficking, and, of no lesser importance, delivering humanitarian aid far and wide throughout our country.Diálogo: How does SENAN work with its counterparts in the public security forces for Panama’s national security and defense? Commissioner González: Our relations with our other partner security forces, if you will, or with our sister forces under the umbrella of Public Security Forces under the Ministry of Security led by Minister Alexis Bethancourt, are in superb synergy.The National Police exchanges a lot of intelligence information with us, and that makes us more effective when it comes to carrying out an interdiction against a fast boat carrying individuals dedicated to drug smuggling. Our relationship with SENAFRONT [National Border Service, for its Spanish acronym] is much broader, much more involved. Since we have forged a trusting relationship with the Colombian government with regard to its military, and specifically with the Colombian Navy, we are the ones who exchange information with SENAFRONT when needed.That gives us the ability to exchange a lot of information on what is happening along the Panamanian-Colombian border, and, indeed, we share that information with SENAFRONT. We include them in that information exchange, the sole purpose of which is to fight against organized crime and against all of the organizations devoted to lawlessness along our borders and in our maritime jurisdiction.Diálogo: Beyond Panama, how are your relations with partner nations and with the United States? Commissioner González: Over the course of these seven years that I have been at the helm of this institution, I have had the chance to see how, over that period, we have received supportive aid from the United States and its various agencies. We have received training where our officers have trained in leadership courses, and where our subordinate units have honed their skills in courses on outboard motors, vessel leadership, or really, any number of on-site training and development activities that we have received from the United States government and that have helped us continue to boost our operational capabilities in the fight against drug trafficking.We’ve even received logistical support for our Nor-Tech vessels, powerboats we use for interdiction and many other donations that we’ve received over these last seven years to continue the fight against these criminal organizations. Diálogo: How does that joint cooperation synergy occur with partner nations and between the various agencies? And why is it important to work together? Commissioner González: We have a liaison officer at JIATF-South. It was about five years ago that we began that effort, and it has helped us make huge improvements in our operational coordination with the U.S. Navy and Coast Guard.This has been an excellent effort in which our liaison officer has joined with other officers representing the various countries of Latin America, all of them united around a common goal. The main goal is to fight drug trafficking and organized crime. That’s the most important thing. Besides the training and the sharing we do with various organizations in these countries that support us through training, we have also built trust, a trust that is now bearing fruit. Getting a partner nation’s intelligence service to provide us sensitive information has come at a great cost, but we exchange the lessons learned with humility.The experience that a country like Colombia has within its military — particularly the Colombian Navy — as well as the training that we have had from the United States government, from U.S. Southern Command, and from JIATF-South, are very significant and have meant a lot to us. Diálogo: What strategies does SENAN use against drug trafficking and transnational organized crime? Commissioner González: The strategy always goes hand in hand with the drug traffickers’ innovations.That’s why it’s really important to preserve our relations with South American countries, mainly Colombia, Peru, and Chile, where drug traffickers are constantly trying to come up with new ways of circumventing the security systems. But our strategy is mainly based on keeping our institution robust – in the sense of having units that are honorable and that can withstand the onslaught from organizations that try to bribe them – and it is also based on bolstering our resources and our naval tools for efficiently and effectively confronting these traffickers when they enter our waters. There are a high number of fast boat entries basically occurring more than 100 nautical miles from our territorial waters.They are practically forced to quit or take their sea operation farther out to escape our air and naval forces which, together with the U.S. ships that we interact within our territorial waters, are able to push those vessels out to sea. The acquisition of new resources has made us more effective every day. We’ve acquired aircraft and faster boats. Most recently we acquired six highly versatile 55-knot go-fast boats, and we are betting that those interceptors, together with the Nor-Tech boats, will be overwhelming in stopping entries by drug-trafficking vessels.Diálogo: What achievements or advances has Panama made lately as to its own national security and the security of the region? Commissioner González: Strengthening the security forces. As I mentioned, we work as one, as a single team: the National Police, SENAFRONT, and the Air and Naval Service. I think that by merging these forces, we were able to maximize our resources to take on organized crime. Remember, Panama is a neutral country.Its canal and its economy are based on being a country whose doors are open to the entire world. That makes us everyone’s friend, but also the enemy of transnational organized crime, and the enemy of anyone or any organization seeking illegal enrichment. That’s why it’s become necessary to keep this Public Security Force structure together, a job that the Minister of Security is doing quite well, inculcating in the directors and officer corps a culture in which each person intrinsically seeks to achieve our objective.Because public enemy number one for Panama and the world is organized crime dedicated to illegally moving or trafficking in drugs, or to any other kind of crime. Diálogo: Would you like to add anything for Diálogo’s readers or for those attending the summit next month? Commissioner González: Yes, I am very grateful that our country was considered, and that our Air and Naval Service was chosen to host this event.It’s an institution that is always willing to cooperate and lend its support for anything having to do with the fight against crime and transnational organized crime and one that is ready to build relationships of trust with all of you.last_img read more

Recruiting top talent takes courage

first_img 19SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr Human resource (HR) leaders are continually looking to find the best talent for open positions at their credit unions. But it’s critical for credit unions to have a strategy in place to find, recruit, and retain those individuals.And that may mean thinking outside the box and using a new set of techniques instead of traditional methods, Richard Finnegan said during a preconference workshop Sunday at the CUNA HR & Organizational Development Council Conference in Orlando.Finnegan, CEO of C-Suite Analytics, advised attendees to take four recruiting methods:1. Use LinkedInUse this social media platform to connect with local credit union professionals and join credit union groups. This will give your credit union an easy and free way to connect with prospective employees and send out job announcements.“These are such good tools that are just sitting there for us,” Finnegan says. continue reading »last_img read more

The passionless credit union

first_imgWe choose to go to the moon in this decade and do the other things, not because they are easy, but because they are hard, because that goal will serve to organize and measure the best of our energies and skills, because that challenge is one that we are willing to accept, one we are unwilling to postpone, and one which we intend to win, and the others, too.                                                                           John F. Kennedy, May 25, 1961A few months later, President Kennedy made an unannounced visit to the space center. During his tour, he asked several folks he met the same question: “What is it you do here?”One person was in blue overalls and looked rather dirty. When JFK asked this gentleman, “What is it YOU do here?” The response was “I pick up the trash.” President Kennedy gave him a quick smile and moved on.Later in his tour, he crossed paths with another gentleman in identical blue overalls. President Kennedy asked the question again, “What is it YOU do here?” The response brought a huge grin to the president’s face. “Mr. President, I’m helping to put a man on the moon.” Both gentleman in blue overalls were janitors. While both had the same position within the space center, each one had a very different sense of purpose. One was simply picking up trash. It was his job. The other was playing a small but vital role on a team of people who were going to put a man on the moon.What would happen if you walked through your credit union and asked the same question? Would your tellers simply respond with “I handle transactions for our members.” Maybe your loan officers would say, “I make loans for our members.” What about the janitor at your credit union? Would he or she simply be picking up trash? If those are the answers you get, they’re not wrong, but they’re not very inspiring.Passion starts with purpose. Does your team have a purpose? Are they passionate about it?There’s not much excitement in just making loans for a living. But is there eagerness in helping someone through a tough time? Is there passion in helping someone buy their first home? How about energy in assisting someone realize a dream?Is there passion in helping a single mom purchase a car that will help get her kids to school and her to her job? Is there passion with helping the couple nearing retirement pay off their debt faster so they can enjoy retirement without having to worry about their finances?Why does this matter? Because passion is contagious. If you find it in your credit union from the CEO to the teller line, you’re going to find it among your members. Passion fuels word of mouth, which is what 9 out of 10 people use to make decision about doing business with a brand. Whether you’re spending $50 a year on marketing or $500,000 a year on marketing, if 9 out of 10 people talking about your brand are indifferent (or worse, talking bad about your brand), you’re flushing money down the toilet.How do you gauge the passion and the energy of your team?If, at random, we choose one of your employees and one of your members and put them in a room together, do they have anything in common? Is the member talking about that time the credit union helped them through a tough spot? Is the employee talking about his or her passion for doing those things for members every day?If your credit union locked its doors tomorrow and ceased to exist, would anyone notice? Is your marketing message solely responsible for driving growth? Or does it live in the hearts and minds of your employees and your members? Is there a culture of loyal members who need what you have, or feel such loyalty to your brand that they would protest outside the door for you to come back?Can your credit union cross its heart and hope to die on the promise you make? What is your promise? Those who come your way through glitzy ad campaigns and fancy promotions will one day realize that’s all it is – glitz and fanciness. No substance. Few can make a promise and keep it. If you can clearly make a promise in just a few words, you’re ahead of the pack. If you can keep that promise, you’ve got something special.Do you have talented people beating down your doors with resumes? Are you struggling to find employees? Some people just want a J-O-B. Others want to do work that matters, and are willing to sacrifice big paychecks and fancy benefits to passionately work with a purpose. Maybe the employees you do have, and resumes you get are from people just doing the bare minimum to get by. If you’re creatively leading your credit union with purpose, you would never have to post a job opening. There will be a wealth of talent waiting for a position to open.Is the inspiration that gave birth to your credit union alive and well? Prove it. Remembering why your credit union came into existence can be one way to turn your culture from tired to inspired. Remember the story at the beginning of this article. When one janitor was asked what it was he did for a living, he knew he was playing a part in helping to put a man on the moon. Does everyone in your credit union from the CEO to the teller line know why they are doing what they do? Is paid advertising driving your results? If the government passed a law tomorrow that outlawed paid media ads (like radio and billboards), would your credit union survive? If you’re providing stellar service and truly serving the unique needs of your members, you have fans that are doing your marketing for you. Likewise, if you’re providing dreadful service or just making loans, you have some members that would put you out of business within weeks or months with what they have to say about you.Do your credit union employees speak up or shut up? Have you beaten your employees into submission? Or do they feel empowered to speak up and provide ideas and thoughts that will help fuel your purpose? Your employees are your greatest assets. Employees, who are passionate about their purpose, will fuel members who are passionate about your purpose.Your members are nothing more than Millennials with attention deficit disorder in a room full of shiny objects. You might catch their attention for a quick second with a fun campaign. But can you keep them engaged? You never will unless you find a way to kindle a passion for your brand. Build a credit union that would leave a void in the world if it went away tomorrow. 118SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr,Bo McDonald Bo McDonald is president of Your Marketing Co. A marketing firm that started serving credit unions nearly a decade ago, offering a wide range of services including web design, branding, … Web: yourmarketing.co Detailslast_img read more