Companies target college students in sales

first_imgSometimes, USC’s campus can look like a billboard for large companies. Most recently, Nissan LEAF shirts were prevalent across campus after Nissan launched a promotional campaign on Trousdale Parkway.But the company says it and others like it are targeting students for their expansive social networks — which ultimately help companies pad their bottom lines.Big business · Nissan representatives tell a student about the new LEAF. Nissan teamed with a Marshall group to come to campus. – Dieuwertje Kast | Daily Trojan“They are reaching a sweet spot of their target audience, which is 18- to 22-year-olds,” said Ira Kalb, professor of marketing. “That group also talks a lot on social networking. You get this accelerator effect where [students] all start this word- of mouth pyramid through Facebook and other social networking avenues.”But appearing on USC’s campus is not an easy task. To do so, the company must have the sponsorship of a student organization, a university department or USG’s Program Board, according to Heather Larabee, director of campus affairs.The marketing endeavor must also be tied to a special event, such as Conquest. Final approval rests with Campus Activities and the Scheduling Office.Nissan, which was recently on campus to promote the Nissan LEAF — its unreleased zero-emissions car — collaborated with the USC student group Marshall Net Impact, which focuses on ethically responsible business practices. The stop at USC was part of Nissan’s tour focusing on environmental impact. A quarter of the tour’s stops were at university campuses, part of its efforts to pursue a more socially active audience, according to Tim Gallagher, manager of west coast communications.“We know universities are really a bed of social media,” Gallagher said. “When we talk to students it’s kind of like we’re talking to 10 times as many people because they have the ability to socially outreach through electronic means via Twitter or Facebook.Gallagher said the promotional events are not about actually selling the product, but about getting the message out.“We just wanted people to know about the topic, people to know about the products that were coming and to start the dialogue, she said. “Of course we’re going to benefit from showing the car and having the Nissan logo there, but it really sincerely was more about the dialogue.”But companies are not the only ones benefiting from marketing on campus, Kalb said. Advertisers can also help give students interested in marketing an up-close look at how companies promote and market.“The way USC is set up is that students who do well and are successful, after they graduate they give money back to the school,” Kalb said. “Anything that helps students or vendors helps the school. It all works together.”Larabee said letting companies advertise on campus is relatively common at universities. Still, students had mixed reactions. Some said they liked having access to these large companies, but others said the aggressive marketing can be annoying.Austen Courter, a sophomore majoring in vocal performance, said she thinks big brand efforts such as Roxy Clothing, a retail brand that has advertised on campus, are great for students who don’t have cars, because the companies make the products accessible. But she said there are times when it can be too much.“It’s kind of annoying, because I hate having people harass me,” Courter said. “But I guess it’s good for marketing students to learn marketing techniques.”Daren Flam, a sophomore majoring in communication, prefers the public relations-oriented company promotions, such as the recent AT&T tent, as opposed to the sellers along Trousdale.“That’s the way it should be, as long as they aren’t hawking anything,” Flam said. “I’m here to learn, not be heckled by vendors. They should wait for me to approach them.”last_img read more

Syracuse continues to drop in latest ITA rankings

first_imgSyracuse (9-5, 2-3 Atlantic Coast) dropped in the latest Oracle/ITA rankings for the fifth consecutive week, sliding from No. 29 to No. 32. After rising to No. 10 on Jan. 30, the highest ranking in program history, the Orange have dropped in each team ranking since. No singles or doubles rankings were released this week.The Orange won their only match last week, a 4-1 road victory over Florida Atlantic on Monday. It marked the end of a four-match road trip for the Orange, who now play six out of their next seven matches at home. In doubles against the Owls, No. 70 Gabriela Knutson and Miranda Ramirez won 6-4 for their fifth consecutive victory, with one match against Georgia Tech abandoned on March 3.But No. 42 Knutson lost her singles match against freshman Martina Kudelova in three sets, 4-6, 6-2, 3-6. It was Knutson’s second consecutive loss after a six-match win streak, one that dated back to Feb. 3 against Boston College.No. 77 Ramirez’s match was abandoned against Natalie Kallmunzerova, with Ramirez trailing 3-4 in the third set.This week, the Orange return home on Friday to face Virginia Tech (6-7, 1-4) before they play four consecutive matches against ranked opponents. That starts next Sunday against No. 15 Wake Forest, and continues against No. 22 Florida State, No. 1 North Carolina and No. 12 NC State. Syracuse is 1-3 against ranked opponents this season, with its lone win coming in the ITA Kick-Off Weekend Tournament against then-No. 9 Michigan.AdvertisementThis is placeholder text Comments Published on March 12, 2019 at 4:58 pm Contact Andrew: arcrane@syr.edu | @CraneAndrewcenter_img Facebook Twitter Google+last_img read more

Huskies drop game one to Fairview

first_imgTuesday’s game gets underway at 8 p.m. FAIRVIEW, A.B. – Game one of their semi final series with the Fairview Flyers may not have panned out the way the Fort St. John Huskies were hoping as they lost 4-2, but if one thing is clear it’s that they won’t be pushovers in the best of seven set. The Huskies led after one and were tied after two but were unable to get over the hump in the third in the series opening contest.Huskies GM Jeremy Clothier said aside from a lapse of a few minutes in the third period, the team played well but at the same time are aware a complete hockey game is what’s needed against the league’s elite teams.“It was a really good hockey game. Our guys came out hard and we worked hard the whole game. We took a couple of minutes off in the third period. It seems to be our mantra right now when we take a couple of minutes off we get sloppy and the other team carries the play. Going forward our guys know we need to work for 60 minutes,” he said.- Advertisement -The mood of the team is upbeat and they should benefit from having a full lineup at their disposal come game two at the North Peace Arena on Tuesday night.“Our guys are motivated. We played well and they felt they played well so a lot of good things happened. We got some secondary scoring so that’s good to see going forward. We’re healthy going into game two so we’re going to have a full bench. It’s not going to be an easy game for us or them. The whole series is going to be a grind,” Clothier said.Scoring for the Huskies were Kody Disher and Brandon Howard.Advertisementlast_img read more