August 12, 2009 This is the fourth installment in a series of reports with the most recent 3D renderings of “SOLARE The Lean Linear City”. Excerpts from BEYOND GRIDLOCK Paolo Soleri’s Lean Linear City by Tomiaki Tamura, Cosanti Foundation, August 2009. [Waste Management] SOLARE’s urban structures certainly make waste material collection more efficient. The linear transportation system also provides easier access to processing and recycling locations, and to waste disposal sites. [3D rendering: YoungSoo Kim & text: Tomiaki Tamura] The biologically processed (composting) materials fill the landscaping and garden soil enrichment needs. The energy recovery system in forms of solid, liquid and gaseous materials can also be adopted. [3D rendering: YoungSoo Kim & text: Tomiaki Tamura] Perhaps the largest contribution to waste management in SOLARE is the reduction in the absolute amount of material consumption; redefining the “quality of life” by giving its residents pedestrian access to many amenities, so that each resident does not have to own everything (but can share), therefore creating an environment in which less materials are needed. [3D rendering: YoungSoo Kim & text: Tomiaki Tamura] [Agriculture/Greenhouse] Sustainable agriculture may be a somewhat elusive concept, especially with the complexity of varied and shifting environmental conditions, and socio-economic needs of the communities that produce and consume the goods involved in the process. [3D rendering: YoungSoo Kim & text: Tomiaki Tamura] However, humanity’s attempt to reduce the ecological footprint that supports our lifestyle necessitates bringing agricultural activities much closer to the habitat where the consumption occurs. SOLARE explores urban agriculture in the adjacent open field (close proximity to the human habitat) and vertical farm built into the structure where applicable. Another unique feature of SOLARE is the terraced greenhouse unit (Energy Apron) intended to extend the growing season and provide diversified horticulture and floriculture practices within its stratified micro-climatic conditions. This glazed productive environment substantially reduces the amount of water usage, while diverting excess heat to upper structures for space heating when needed. This report continues on 8/14/2009. [3D rendering: YoungSoo Kim & text: Tomiaki Tamura]
Polish competition regulator UOKiK has approved the merger between Canal Plus’ Polish subsidiary Cyfra Plus and rival TVN Group, operator of the ‘n’ pay TV platform.The pair’s strategic partnership will see the creation of a new unified platform with a base of 2.5 million subscribers.Canal Plus is expected to take up to 40% of N-Vision, the company that controls 51% of TVN Group.The deal is also expected to give Canal Plus a 51% stake in the merged platform, with TVN holding 32% and Liberty Global holding 17%.TVN Group said it expected the deal to close before the end of the year. CEO Markus Tellenbach said the integration of the Cyfra Plus and ‘n’ platforms would begin immediately after the deal is completed in order to take advantage of planned synergies.
Ralph BrownCable standards body CableLabs and Cisco have teamed up to unveil a new open-source software project to drive forward the Remote PHY architecture.Remote PHY is a modular cable headend architecture that converts the IP signal to RF closer to the edge of the network by distributing edgeQAM functionality rather than performing this at a central headend facility. It is seen as one of the emerging set of tools, associated with the advanced data-over-cable spec DOCSIS 3.1, that will enable cable operators to ensure that their networks are up to the job of delivering ultra high-speed services to compete with FTTH.The CableLabs/Cisco initiative, labeled OpenRPD, was originally developed by Cisco and contributed to the open source environment hosted at CableLabs. The RPD is a physical layer converter commonly located in an optical node of the cable network. This open source software will reside in the Remote PHY Device and will be available to cable operators and RPD vendors around the world, according to Cisco.The software is designed to help further interoperability efforts and promote virtualization techniques to speed time to market with new services, according to the company, enabling legacy optical node vendors to build Remote PHY nodes“More and more of the telecommunications infrastructure is running on open source platforms. CableLabs has a history of contributing to and hosting open source projects. The OpenRPD project helps launch CableLabs increased focus on open source projects for the cable industry,” said Ralph Brown, CTO, CableLabs.“This is open source for cable access. Not only does it help move the industry toward the future architecture but it also enables a new developer community,” said Dave Ward, CTO of Engineering and chief architect, Cisco.“Open standards, open source and an open ecosystem community for developers is a key trajectory for networking. We see the Remote PHY architecture and RPD evolving to a more generalised and virtualised architecture that can be applied to all types of access networks.”
TV will continue to take the biggest share of the global ad market in 2016, with spend expected to grow by 3.1% this year driven by the Olympic Games and US elections, according to new research.In its Ad Spend Report, media agency Carat said that while digital is “constantly closing the gap”, TV continues to “command the majority of market share” and will account for an estimated 41.4% of total global advertising spend this year.This compares to a 27.0% estimated share for digital ad spend, although this sector is expanding far more rapidly and “continues to be the star performer for growth”, according to Carat.“TV advertising spend is forecast to grow moderately by 3.1% in 2016 supported by major media events including the US presidential elections, the UEFA Euro 2016 football championship and the Rio 2016 Olympics and Paralympics. Growth in TV advertising spend is estimated to continue at a moderated pace of 2.9% in 2017,” said the report.While TV ad spend continues to grow in real terms, as a proportion of the overall ad market its share is declining slightly – from a 42.0% share in 2015 to a projected 40.7% share in 2017.By contrast, digital ad spend is tipped to grow from a 24.6% share of the global ad market in 2015 to 29.3% in 2017.In cash terms, digital spend is expected to grow by 15.0% this year, driven by an upsurge in mobile (+37.9%), online video (+34.7%) and social media (+29.8%).“The influence of digital media is significantly more complex than the 27% [global ad market share] figure might suggest. We are using a truly digital mindset to plan TV; we buy TV airtime programmatically and use TV to drive search,” said Sanjay Nazerali, chief strategy officer, Carat Global.“We leverage social to boost linear TV ratings and amplify user-generated content. With this mindset we combine TV and rich consumer data to buy against people, not schedules.”Overall global ad spend is expected to grow by US$23 billion in 2016 to reach US$538 billion – a 4.5% year-on-year increase, according to the research.Commenting on the findings of the report, Jerry Buhlmann, CEO of digital marketing and communications company Dentsu Aegis said: “the strength of digital continues to be the dominant element in the growth of the global advertising expenditure whilst TV spend remains as the foundations of our industry.”